With over 200,000 members, the Federation of Small Businesses (FSB) were looking to give their membership marketing communications a complete overhaul to enhance the materials and improve upon the communications to it’s members.
Following a creative pitch, Membership Plus were awarded the contract by the FSB to develop the following:-
* Initial New Member Welcome Pack – Used as the point of sale marketing literature provided to the member when they join by the Recruiter or Consultant outlining all the services available.
* New Member Pack – Posted to the member including their personalised membership card, membership certificate along with their personalised A3 Letter/Marketing Communications outlining all the benefits of membership.
* Renewal Pack – Posted to the member at point of renewal which includes their personalised membership card, personalised A3 Letter/Marketing Communications outlining all the benefits of membership.
We at the FSB are delighted with the new membership marketing materials and have found that working with Membership Plus has made the process really smooth.
Fiona Smith, Acting Head of Member Services